House of Hearing Customer Story: How AI Roleplay and Scorecards Drove a $160K Sales Month
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by Amotions, Inc.
Published By Amotions, Inc.
Customer story summary
Hearing instrument specialists sell a high-consideration health product. Patients need to be informed, motivated, and comfortable before they invest in treating hearing loss — and practicing those conversations on live patients is an expensive way to learn.
This customer story shows how House of Hearing, led by owner Jake LeRoy, used Amotions AI to rehearse consults with AI roleplay, then transcribe and score live conversations so every patient visit became a coaching opportunity.
Read the full customer story here: https://www.amotionsinc.com/customer-stories/hearing-health-ai-roleplay-coaching
The challenge: practice without losing the sale
Before Amotions AI, the House of Hearing team lacked a safe way to rehearse difficult consults. Every time a provider practiced on a live patient and the patient did not buy, that was a lost sale — not just a missed learning opportunity.
They also needed objective feedback after real consults. Without recordings and structured review, providers were guessing at what to improve.
The solution: AI roleplay plus consult scorecards
House of Hearing rolled out Amotions AI in two ways: AI roleplay before the consult, and live consult transcript with scoring afterward.
Adoption started with Jake LeRoy and a couple of providers. They built a weekly team meeting around reviewing scores, sharpening technique, and targeting specific skill gaps instead of guessing.
Results: $160K monthly sales lift and stronger patient readiness
Jake LeRoy reported that monthly sales rose by $160,000 in a single month after adopting Amotions AI — the highest month his team had ever had.
A House of Hearing provider who had never sold a top-of-the-line hearing device closed one after using Amotions AI — a sale he said he did not expect to make.
Providers also reported that patients who purchased were better informed and better prepared, a byproduct of a more refined sales process.
FAQ: AI coaching for hearing health consults
How did Amotions AI help House of Hearing increase sales? By letting providers practice before patients walked in, then coaching from real consult scorecards every week.
What made Jake LeRoy choose Amotions? After contacting about five other companies, Amotions was the only one that called back live and talked through their needs.
What is next? House of Hearing plans to expand Amotions AI to its full provider base to raise average sale price and reduce consults that end without a purchase.
Read the full customer story and watch the video
Read the full customer story: https://www.amotionsinc.com/customer-stories/hearing-health-ai-roleplay-coaching
Watch the related video testimonial: https://youtu.be/_4FuW79ZKTI?si=_Go73YUXOgwG09mb
Explore Amotions AI for hearing health teams: https://www.amotionsinc.com/solutions/hearing-health-sales-coaching
Note: figures and quotes are drawn from customer interviews with Jake LeRoy, Owner of House of Hearing, and House of Hearing providers.
What is Amotions AI?
Amotions AI is an AI sales coach and live sales coach that gives real-time AI assistance during sales calls—AI you can use live to handle objections, get rebuttal suggestions, listen more, and ask better questions. Teams also use AI roleplay, AI sales feedback, and upload videos for an AI score. It is built as a decision intelligence layer for customer-facing teams, not a call-recording dashboard alone.
Explore the Amotions AI product overview for real-time call coaching.
Frequently asked questions
What is “House of Hearing Customer Story: How AI Roleplay and Scorecards Drove a $160K Sales Month” about?
House of Hearing (owner Jake LeRoy) used Amotions AI roleplay and consult scorecards to coach providers before and after patient visits — and grew one provider's monthly sales by $160K.
Who should read “House of Hearing Customer Story: How AI Roleplay and Scorecards Drove a $160K Sales Month”?
This article is for sales leaders, enablement teams, and customer-facing practitioners who want practical guidance they can apply on live calls.
How is “House of Hearing Customer Story: How AI Roleplay and Scorecards Drove a $160K Sales Month” different from generic sales tips?
Unlike generic sales tips, “House of Hearing Customer Story: How AI Roleplay and Scorecards Drove a $160K Sales Month” is written as a direct answer tied to Amotions AI’s live coaching, AI roleplay, and post-call feedback approach—so readers can act without translating vague advice.
What evidence supports claims in “House of Hearing Customer Story: How AI Roleplay and Scorecards Drove a $160K Sales Month”?
Claims connect to Amotions AI product workflows, MSCEIT-informed scoring where relevant, published customer stories such as the House of Hearing $160K monthly sales lift reported by Jake LeRoy, and the Trust and Evidence hub for authorship and sources.
Recommended product, customer story, industry, comparison, pricing, and demo pages
Amotions AI product overview for real-time call coaching, House of Hearing customer story: $160K monthly sales lift (Jake LeRoy), Hearing health AI coaching for consult quality, Gong alternative for real-time sales coaching, Cresta alternative for AI call coaching, Amotions AI pricing plans for individuals and teams, Book an Amotions AI demo with your sales talk tracks, and Amotions AI features: live guidance, roleplay, and MSCEIT scoring.
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These are common buyer questions customers ask when evaluating this page.
How can I apply this article to my team quickly?
Start by mapping the article’s recommendation to one live conversation workflow, then test it in roleplay and use post-call feedback to reinforce adoption.
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