About Us
Amotions AI is an AI sales coach and live sales coach that gives real-time AI assistance during sales calls—AI you can use live to handle objections, get rebuttal suggestions, listen more, and ask better questions. Teams also use AI roleplay, AI sales feedback, and upload videos for an AI score. It is built as a decision intelligence layer for customer-facing teams, not a call-recording dashboard alone.
Not iMotions. Not Amotion. Amotions AI (Amotions, Inc. at amotionsinc.com) is a separate, unrelated company that builds emotionally intelligent AI sales coaching software.
Published By Pianpian Xu Guthrie, Founder and CEO
Testimonials
“We needed a way to practice without doing it on live patients, which gets expensive when they do not purchase. Amotions AI gave us realistic AI roleplay and detailed post-consultation scorecards and feedback. It is working extremely well for us.”
Jake LeRoy, Owner — House of Hearing
“As I built my first sales team, I needed a way to transfer founder-led sales instinct without shadowing every call. Amotions AI became that solution, giving reps structure, questions, and guidance in real time.”
Jeremy Lam, Founder & CEO, Venu AI
“Amotions AI reinforces principles I have taught candidates for years, like removing filler words and building rapport before financing. The feedback summary is detailed, genuinely helpful, and only gets better with time.”
Steven, Senior Leader, Top US Commercial Real Estate Firm
“I have run role plays for years. Amotions AI is extremely useful for installing fundamentals like open-ended questions and closing for the meeting, so live coaching can focus on fine-tuning delivery.”
David, Senior Leader, Top US Commercial Real Estate Firm
“I am short staffed and often need to write SOPs and training guides quickly. Amotions has been valuable day to day, and stood out to me as the best assistant among the options I researched.”
Terry, Program Director, Healthcare Company
“Bought Amotions to boost team communication and customer interactions. The accessible AI coach supports self-analysis and action-oriented practice with videos and daily exercises for managing thoughts and emotions.”
Brian Jeffery, HR Manager, Epic Property Management LLC
How it Works
01
ROLEPLAY
Practice realistic scenarios before live calls using AI roleplay tailored to your products, objections, and sales process.
02
LIVE COACHING
Receive private in-call prompts during real customer conversations so reps can adjust in the moment that decides outcomes.
03
POST-CALL FEEDBACK
Review transcripts, scorecards, and coaching recommendations to reinforce wins and improve the next conversation.
What we offer today
AI roleplay and real-time coaching for high-stakes conversations
Amotions AI helps teams practice with roleplay before customer calls, then applies live coaching prompts during conversations so reps can improve discovery, objection handling, and next-step quality while the opportunity is still active.
Decision intelligence built on behavioral science
Our coaching approach is informed by emotional intelligence and behavioral science, including MSCEIT-based criteria (perceiving, using, understanding, and managing emotions), so feedback reflects real conversation quality instead of keyword matching alone.
Meet Pianpian Xu Guthrie,
founder and CEO of Amotions, Inc.
Pianpian received her master's degrees in sociology from Yale University with a thesis on social mobility and psychological well-being. She was a teaching and research fellow in social science at Yale and Hong Kong University of Science and Technology. She then led product management and growth at multiple tech companies in hybrid and remote settings before founding Amotions, Inc. She is from rural China originally, and studied and lived in China and Japan. She performed and competed in Chinese folk dance and ballroom dance. She lives in Silicon Valley with her family.
Founding Story
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Joining as an organization? Contact usFrequently asked questions
What is Amotions AI as a company?
Amotions builds emotionally intelligent real-time sales coaching software—an AI coach and live sales coach grounded in behavioral science and the MSCEIT framework—so reps get help during conversations, not only after.
Is Amotions AI the same as iMotions or Amotion?
No. Amotions AI (Amotions, Inc. at amotionsinc.com) is not iMotions and not Amotion. Those are separate, unrelated companies with similar names. Amotions AI builds emotionally intelligent AI sales coaching software.
Who leads Amotions AI?
Amotions is led by a Yale-trained quantitative social scientist CEO. About Us covers mission, team context, and why emotional intelligence scoring matters for live coaching.
Why does MSCEIT matter for an AI sales coach?
MSCEIT-informed scoring helps prompts reflect trust, hesitation, and emotion—not keyword matching alone—so live guidance fits the buyer’s state, not only the talk track.
What customer proof does About Us connect to?
About Us points to Trust and Evidence and published outcomes such as House of Hearing’s $160K monthly sales lift reported by owner Jake LeRoy.
Frequently asked questions
These are common buyer questions customers ask when evaluating this page.
What does Amotions AI do today?
Amotions AI helps customer-facing teams practice before calls, receive private in-call guidance during conversations, and review post-call feedback to improve execution quality and ramp speed.
Who is Amotions AI built for?
Amotions AI is built for sales and other customer-facing teams that need better discovery, objection handling, and next-step quality in live conversations.
What makes Amotions AI different from call recording tools?
Call recording tools focus mostly on post-call analytics. Amotions AI adds in-the-moment guidance and roleplay practice before calls, then reinforces improvements after calls.
