Published Updated By Pianpian Xu Guthrie, Founder and CEO
What is real-time AI sales coaching?
Real-time AI sales coaching—also called real-time AI assistance during sales calls—analyzes a live conversation and surfaces private prompts to the seller during the call: better discovery questions, AI objection handling and rebuttal suggestions, listening cues, and next-best actions—so the rep can adjust before the opportunity is lost.
$160K
increase their monthly sales the month after adopting Amotions AI — their team's highest month ever
Weekly
cadence of team roleplay and coaching sessions built around Amotions AI
5
Other companies he'd contacted before Amotions returned his call live — the deciding factor in choosing Amotions
Key takeaways
• AI roleplay let providers practice difficult hearing-aid consults before patients bore the cost of the learning curve.
• Live consult transcript and scorecards turned every real conversation into a coaching opportunity.
• A weekly team review cadence made feedback specific, repeatable, and tied to skill gaps — not guesswork.
• They saw a $160,000 monthly sales increase after adopting Amotions AI
The Challenge
Hearing instrument specialists sell a high-consideration health product: patients need to be informed, motivated, and comfortable before they'll invest in treating their hearing loss. Getting better at that conversation traditionally meant practicing on real patients — an expensive way to learn, since a bungled consult can cost the sale.
Jake LeRoy, Owner of House of Hearing, put it plainly: every time a provider practices on a live patient and the patient doesn't buy, that's a lost sale, not just a missed rep. The team needed a way to rehearse difficult conversations and get objective feedback on real consults, without patients bearing the cost of that learning curve.
The Solution
House of Hearing rolled out Amotions AI in two ways: AI roleplay so providers could rehearse patient conversations before walking into the room, and live consult transcript and scoring so every real conversation became a coaching opportunity afterward.
Adoption started small — Jake LeRoy and a couple of providers — with a weekly team meeting built around reviewing scores and sharpening technique together. One specialist described using the scorecards to catch a pattern: seeing the same score repeatedly on a specific skill let her go back, refine her approach, and target that gap directly rather than guessing at what to improve.
The Results
A House of Hearing provider who had never sold a top-of-the-line hearing device closed one after using Amotions AI — a sale he said he didn't expect to make.
Jake LeRoy reported that monthly sales rose by $160,000 in a single month after adopting Amotions AI — the highest month his team had ever had.
Providers reported that patients who did purchase were better informed and better prepared going into the decision, a byproduct of a more refined sales process.
House of Hearing is using early results to build the case for expanding Amotions AI to its full provider base, with a goal of raising average sale price and cutting the share of consults that end without a purchase.
In Their Words
“We increased sales by $160,000 last month. It's our highest ever.”
— Hearing Instrument Specialist — House of Hearing
“One of our providers was able to close a sale he thought he'd never have, because he'd practiced so many times doing the roleplay — he doesn't usually sell top of the line, but he sold one the very next day.”
— Jake LeRoy, Owner — House of Hearing
“If you want to be better at anything, you need to practice, and you need to get feedback. If we haven't recorded a consult and gone back to look at it, we don't really know what happened — but if we can look at what we did and improve, we're getting better every day.”
— Jake LeRoy, Owner — House of Hearing
“We reached out to probably five other companies, and you were the only one that would actually call me back as a live person and talk to me.”
— Jake LeRoy, Owner — House of Hearing
Watch the testimonial
Hear directly from Jake LeRoy and the House of Hearing team about how Amotions AI roleplay and consult scorecards changed their coaching cadence — and their results.
Prefer to watch on YouTube? Open the testimonial video
What's Next
With early adopters seeing measurable gains, Jake LeRoy's stated goal for House of Hearing is to roll Amotions AI out to the rest of its providers, using the weekly coaching cadence that worked for the first cohort as the template. Leadership is targeting two levers directly influenced by better-prepared consults: raising average sale price and reducing the number of consults that end without a purchase.
Frequently asked questions
What happened at House of Hearing with Amotions AI?
House of Hearing (owner Jake LeRoy) used Amotions AI roleplay and consult scorecards so providers could practice before patients arrived and coach every consult afterward—growing one provider’s monthly sales by $160K.
Who reported the $160K monthly sales lift?
Jake LeRoy, owner of House of Hearing, reported the $160K monthly sales increase—the team’s highest month ever—after adopting Amotions AI practice and scorecard coaching.
Did providers practice before live patients?
Yes. The workflow pairs realistic AI roleplay before the consult with scored live consults afterward, so objection handling is not learned only on real patients.
Can teams upload videos for an AI score in similar workflows?
Yes. Amotions AI supports AI scores on conversations and uploads so consult quality—listening, questions, recommendations—is reviewable without a manager shadowing every visit.
How did Amotions AI help House of Hearing increase sales?
House of Hearing used AI roleplay to rehearse patient conversations before consults, then transcribed and scored live consults so every real conversation became a coaching opportunity. Owner Jake LeRoy reported that monthly sales rose by $160,000 in a single month after adopting Amotions AI — the highest month his team had ever had.
What sales challenge do hearing instrument specialists face?
Hearing aids are a high-consideration health purchase. Patients need to be informed, motivated, and comfortable before they invest. Traditionally, providers practiced on live patients — an expensive learning curve, because a bungled consult can cost the sale.
How did House of Hearing adopt Amotions AI day to day?
Adoption started with owner Jake LeRoy and a couple of providers. They built a weekly team meeting around reviewing AI scorecards, sharpening technique together, and using roleplay to close specific skill gaps before the next patient walked in.
What results did providers see beyond the $160K sales lift?
A House of Hearing provider who had never sold a top-of-the-line device closed one after using Amotions AI. Providers also reported that patients who purchased were better informed and better prepared — a byproduct of a more refined consult process.
What is House of Hearing planning next with Amotions AI?
Jake LeRoy plans to expand Amotions AI to the full provider base, using the weekly coaching cadence from the first cohort as the template, with goals to raise average sale price and reduce consults that end without a purchase.
Note: figures and quotes above are drawn directly from customer interviews with Jake LeRoy, Owner of House of Hearing, and House of Hearing providers.
Ready to coach every consult — before and after the patient walks in?
See how Amotions AI roleplay, live consult scoring, and weekly coaching loops help hearing health teams raise close quality and average sale price.