Customer Story · House of Hearing

Practicing Before the Patient Walks In

How House of Hearing (owner Jake LeRoy) used Amotions AI roleplay and consult scorecards so providers could practice before patients and coach every consult afterward. The $160,000 monthly sales figure on this page is customer-reported, not independently verified.

Book a demoAI sales coaching for hearing clinics

Published Updated By Pianpian Xu Guthrie, Founder and CEO

At a glance

Customer
House of Hearing
People
Jake LeRoy, Owner; Denver, Hearing Instrument Specialist & Team Lead
Industry
Hearing health: in-person hearing aid consults
Used
AI roleplay, consult transcripts and scorecards, a weekly team review
Reported result
Monthly sales rose by $160,000 in a single month. Customer-reported, not independently verified.

Key takeaway

House of Hearing used AI roleplay before hearing-aid consults and consult scorecards afterward, then coached weekly from those scores. The published $160,000 monthly sales figure is customer-reported by owner Jake LeRoy and team lead Denver—not independently verified, and not a guarantee of similar outcomes.

  • $160K

    Customer-reported

    Customer-reported: increase their monthly sales the month after adopting Amotions AI — their team's highest month ever

  • Weekly

    Case-study observation

    Cadence of team roleplay and coaching sessions built around Amotions AI scorecards

  • Practice

    Product capability

    AI roleplay before consults, then transcribed and scored live visits for coaching afterward

The story

Problem, solution, result

House of Hearing used Amotions AI roleplay so providers could rehearse patient conversations before walking into the room, then transcribed and scored live consults so a weekly team meeting could coach from real conversations.

Problem

Hearing aids are a high-consideration health purchase. Patients need to be informed, motivated, and comfortable before they invest. Getting better at that conversation traditionally meant practicing on real patients—an expensive way to learn, since a bungled consult can cost the sale.

Solution

House of Hearing used Amotions AI roleplay so providers could rehearse patient conversations before walking into the room, then transcribed and scored live consults so a weekly team meeting could coach from real conversations.

Result

Customer-reported: Jake LeRoy reported that monthly sales rose by $160,000 in a single month after adopting Amotions AI—the highest month his team had ever had. Denver, Hearing Instrument Specialist & Team Lead, said: “We increased sales by $160,000 last month. It's our highest ever.” Not independently verified.

“We increased sales by $160,000 last month. It's our highest ever.”
Denver, Hearing Instrument Specialist & Team Lead — House of HearingCustomer-reported

How it worked

The coaching loop House of Hearing ran every week

Providers practiced before the patient walked in, the real consult was transcribed and scored, and a weekly team meeting turned the scores into the next round of practice. Rollout started with the owner and a couple of providers.

  1. Before the consult

    Step 1: AI roleplay

    Providers rehearse the patient conversation with an AI patient, as many times as they need, before walking into the room.

  2. During the consult

    Step 2: Live consult

    The real consult is transcribed, so the team can look back at what actually happened instead of guessing.

  3. After the consult

    Step 3: Post-consult scorecard

    Each consult is scored. One specialist used the scores to catch a score that kept repeating on one skill, then refined that approach.

  4. Every week

    Step 4: Coaching loop

    The weekly team meeting reviews the scores, sharpens technique together, and uses roleplay on the gap before the next patient.

Then back to step 1: the next roleplay targets the skill the scorecard flagged.

House of Hearing’s coaching loop, as described in the customer interviews: AI roleplay, then the live consult, then a post-consult scorecard, then the weekly coaching loop.

In the product

What House of Hearing used in Amotions AI

Roleplay before the consult, then a transcript and scorecard after it. These are Amotions AI product screenshots with sample data, not House of Hearing’s patient consults.

Amotions AI roleplay: a seller practicing a pilot conversation with an AI buyer
AI roleplay: practice the conversation with a buyer persona before it happens for real.
Amotions post-call analysis with a call health summary, sentiment, deal risk, and step-by-step scoring
After the call: a scorecard against your steps, sentiment, and the deal risks to fix next.
Amotions call transcript with timestamps, speakers, and the AI suggestions shown during the call
The transcript, with the suggestions Amotions gave in the moment.

The result

What House of Hearing reported, and how to read it

Both statements below are customer-reported. They come from the owner and a team lead, not from an independent audit.

  • Customer-reported

    Jake LeRoy reported that monthly sales rose by $160,000 in a single month after adopting Amotions AI — the highest month his team had ever had.

    Not independently verified. The figure is from customer interviews with Jake LeRoy and House of Hearing providers. Timing is “after adopting”; this page does not claim an independently measured causal study.

  • Customer-reported

    We increased sales by $160,000 last month. It's our highest ever.

    Not independently verified. Quoted verbatim from Denver, Hearing Instrument Specialist & Team Lead at House of Hearing.

Figures and quotes above are drawn directly from customer interviews with Jake LeRoy, Owner of House of Hearing, and House of Hearing providers, plus the published testimonial video. The $160,000 monthly sales figure is customer-reported and not independently verified. This page does not imply a causal study beyond the customer’s own “after adopting” wording. Plans to expand Amotions AI, raise average sale price, and reduce consults without a purchase are stated goals—not published results.

In their words

What the House of Hearing team said

Quotes are used verbatim from House of Hearing interviews and the published testimonial video. They are not paraphrased.

  • “One of our providers was able to close a sale he thought he'd never have, because he'd practiced so many times doing the roleplay — he doesn't usually sell top of the line, but he sold one the very next day.”
    Jake LeRoy, Owner — House of HearingCustomer-reported
  • “If you want to be better at anything, you need to practice, and you need to get feedback. If we haven't recorded a consult and gone back to look at it, we don't really know what happened — but if we can look at what we did and improve, we're getting better every day.”
    Jake LeRoy, Owner — House of HearingCustomer-reported
  • “We reached out to probably five other companies, and you were the only one that would actually call me back as a live person and talk to me.”
    Jake LeRoy, Owner — House of HearingCustomer-reported

Watch

Watch the House of Hearing testimonial

Jake LeRoy and the House of Hearing team describe how they use Amotions AI. The sales figure in the video is customer-reported.

For the provider and team-lead perspective, read Denver’s Amotions AI testimonial. Prefer YouTube? Open the testimonial video.

Case file

Customer, problem, solution, evidence, outcome

Every field is labelled with its evidence type: what the customer reported, what we observed in the case study, and what is an Amotions product capability.

Customer
House of Hearing. Named people on this page: Jake LeRoy, Owner; and Denver, Hearing Instrument Specialist & Team Lead.Customer-reported
Industry
Hearing health. The team sells hearing aids through high-consideration patient consults. This story is sales and communication coaching, not medical advice or a medical device claim.Case-study observation
Team / use case
Hearing instrument specialists practicing patient consults before visits, then transcribing and scoring live consults so the weekly team meeting can coach from real conversations.Case-study observation
Problem
Hearing aids are a high-consideration health purchase. Patients need to be informed, motivated, and comfortable before they invest. Getting better at that conversation traditionally meant practicing on real patients—an expensive way to learn, since a bungled consult can cost the sale.Case-study observation
Existing process
Providers practiced on live patients. Jake LeRoy’s published quote describes the review gap: without recording a consult and looking back, the team does not really know what happened.Customer-reported
Why they evaluated Amotions
Jake LeRoy said they reached out to probably five other companies, and Amotions was the only one that called him back as a live person and talked to him.Customer-reported
How Amotions was deployed
Rollout started small—Jake LeRoy and a couple of providers—with a weekly team meeting built around reviewing scores, sharpening technique, and using roleplay before the next patient. House of Hearing later described plans to expand to the full provider base using that cadence as the template. Those expansion plans are goals, not published results.Case-study observation
What capabilities were used
Two published uses: AI roleplay so providers could rehearse patient conversations before walking into the room, and live consult transcript and scoring so every real conversation became a coaching opportunity afterward.Product capability
Communication criteria / scorecard
The team used consult scorecards in weekly review. One specialist described using scorecards to catch a repeated score on a specific skill, then refining that approach instead of guessing. This page does not publish named criterion lists. Custom communication scorecards are an Amotions product capability teams can configure to their own standards.Case-study observation
Before state
Consult skill was learned primarily on live patients. Without a recorded consult and a review loop, coaches and providers lacked a shared view of what happened in the room.Customer-reported
After state
Providers rehearsed with AI roleplay before consults and reviewed scored transcripts afterward. Jake LeRoy described a provider who does not usually sell top of the line closing one the next day after repeated roleplay. Providers reported that patients who purchased were better informed and better prepared—a byproduct of a more refined consult process, not a published dollar figure.Customer-reported
Measured outcome
Customer-reported. Jake LeRoy reported that monthly sales rose by $160,000 in a single month after adopting Amotions AI—the highest month his team had ever had. Denver said: “We increased sales by $160,000 last month. It's our highest ever.” This page does not treat those statements as independently verified or as a guaranteed causal result.Customer-reported
Customer quote
Published quotes below are used verbatim from House of Hearing interviews. They are not paraphrased into new quotations.Customer-reported
Evidence type
Customer-reported interviews with Jake LeRoy and House of Hearing providers, plus a published YouTube testimonial. Product capability describes Amotions roleplay, consult scoring, in-person capture paths, and custom scorecards. Quotes are verbatim, and no star rating is attached because no customer gave a numeric 1–5 score.Customer-reported
Limitations / methodology
Figures and quotes are drawn from customer interviews and the testimonial video. They are not independently verified. Plans to expand to the full provider base, raise average sale price, and reduce consults without a purchase are goals, not measured outcomes. Similar results are not guaranteed.Case-study observation

FAQ

Questions about the House of Hearing story

What House of Hearing did, what they reported, and what the figures do and do not show.

How can AI help a hearing practice evaluate communication?

Yes. House of Hearing used Amotions AI consult scorecards after live visits so providers could review what happened instead of guessing. Owner Jake LeRoy described the gap as: if a consult is not recorded and reviewed, the team does not really know what happened. Scoring consults is how the practice evaluated communication against coaching goals—not a published list of named scorecard criteria.

How can Amotions analyze in-person conversations?

Yes. Hearing-aid consults in this story are in-person patient visits. Amotions can analyze in-person conversations when audio is captured on a supported path—such as the Desktop App when appropriate, or an approved recording or notes upload after the meeting. That is a product capability, not a claim of unsupervised always-on field recording.

Can hearing teams create their own communication scorecard?

Yes. Amotions AI can turn an organization’s communication standards into a custom scorecard so conversations are scored against the team’s criteria. House of Hearing used consult scorecards and a weekly review; this story does not publish the clinic’s individual criterion names.

How did House of Hearing use Amotions AI day to day?

Adoption started with owner Jake LeRoy and a couple of providers. They built a weekly team meeting around reviewing AI scorecards, sharpening technique together, and using roleplay to close specific skill gaps before the next patient walked in.

What sales challenge do hearing instrument specialists face in this story?

Hearing aids are a high-consideration health purchase. Patients need to be informed, motivated, and comfortable before they invest. Traditionally, providers practiced on live patients—an expensive learning curve, because a bungled consult can cost the sale.

Who reported the $160,000 monthly sales figure?

Customer-reported. Owner Jake LeRoy reported that monthly sales rose by $160,000 in a single month after adopting Amotions AI—the highest month his team had ever had. Denver, Hearing Instrument Specialist & Team Lead, said: “We increased sales by $160,000 last month. It's our highest ever.” The figure is not independently verified.

Is the $160,000 figure independently verified?

No. The $160,000 monthly sales figure is customer-reported from interviews with Jake LeRoy and House of Hearing providers, and from the published testimonial video. This page does not present it as an independently audited result or as a guarantee of similar outcomes.

What other outcomes did House of Hearing describe besides the $160,000 figure?

Jake LeRoy said one provider closed a top-of-the-line device after repeated roleplay—the provider had not usually sold that tier. Providers also reported that patients who purchased were better informed and better prepared. Those statements are customer-reported. Expansion to the full provider base, raising average sale price, and reducing consults without a purchase are stated plans and goals—not published results.

Run the same loop in your clinic

AI sales coaching for hearing clinicsRoleplay, private prompts during the consult, and scorecards built on your own consult process.See pricingStart free on Basic, or compare the Starter, Professional, and Enterprise plans.

Coach every consult, before and after the patient walks in

See Amotions AI roleplay, consult scoring, and a weekly coaching loop on your clinic’s playbook. The House of Hearing figures are customer-reported.

Book a demoSee pricing

Never joins your calls as a bot · Start free on Basic